Google might just have met its match in AI technology. Will it become the new Nokia of the digital world?
Remember the days when Nokia was the king of the mobile phone industry? One couldn’t walk down the street without seeing a Nokia phone in someone’s hand. And suddenly we’re in a time now where a Nokia is the last thing you would expect to see in a person’s hand. Perhaps history may be repeating itself, with Google at the center this time.
As I’ve started to rely on ChatGPT as my go-to source for information, it’s becoming increasingly evident that even Google, our largest digital dragon, might soon face obsolescence. We must ask ourselves: how will this affect an industry driven by SEO and ads, when I can just ask the AI for the information I need?
Let me share a little anecdote to illustrate my point. Yesterday, I asked the AI for a Christmas Burger recipe. If I had asked Google, it would have pointed me to the highest ad bidder’s store or some food influencer blog. But the AI? It simply provided a delightful recipe with smoked ham and Camembert cheese. That’s it. No fuss, no ads. And with Midjourney, I even generated an image of the delicious creation.
As the AI revolution marches forward, the advertising industry is left scrambling to adapt. How will advertisers try to impact the AI learning source stock? It’s still uncertain. The risk of companies attempting to influence AI answers in a similar fashion to Google search results today is quite obvious. Could we soon be talking about AIO, or “AI optimization,” as the new SEO?
The battle for the digital throne is heating up, and it remains to be seen how giants like Google will adapt to this brave new world. But one thing’s for sure, there’s a new player in town, and it’s shaking up the digital landscape as we know it.
So, grab your popcorn, sit back, and enjoy the show as the age of AI unfolds before our very eyes.